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Reciprocal Linking Leaves Way for Link triangulation and Quadrangulation Reciprocal linking has been a widely used strategy for web promotion, in spite of requiring significant effort from us webmasters. First you need to evaluate the convenience of every exchange, then do the actual link publishing and finally, it is necessary a periodical check-up of the corresponding link prevalence.Trying to make things easier for busy webmasters, a wide number of Link Exchange Managers have appeared. These tools are now a very competitive field in the e-Marketing arena. As a result, links in the web have grown much faster than quality contents.
The main purpose of current reciprocal linking is to earn link popularity in the search engines, which means better ranking. However, it ads very little value to the Web, and takes away traffic in the same way as it brings it in.For the search engines, telling good from bad links is getting more and more difficult, and it makes sense for them to penalize such links.Triangulation is more difficult to detect than 2-way linking, and quadrangulation even harder. Both techniques are useful for webmasters who manage several websites, since they can use some domains for outgoing links and some for incoming links. Quadrangulation makes easier to compensate the value of incoming vs. outcoming links.
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