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Link popularity, often called "link pop," can be a tricky thing. In the good old days, search engines determined a site's page ranking by the number of times the keywords appeared in the text. Soon webmasters learned that if they squeezed an obnoxious amount of keywords into their site's text, the site would eventually gain a very high page ranking.Get your link on as many directories as you can! There are two benefits. It will generate targeted traffic to your site, and it can improve your page ranking. When choosing a directory, look for the ones that allow you to add your own title and/or keywords. Business - Click the link on the left to visit our partner sites under business/finance/loan/mortgage category Computers - Click the link on the left to visit our partner sites under computer hardware/software/peripheral category Internet - Click the link on the left to visit our partner sites under webhosting/webdesign/internet marketing category Software - Click the link on the left to visit our partner sites under software category Web Design - Click the link on the left to visit our partner sites under web design/development category Web Hosting - Click the link on the left to visit our partner sites under web hosting category Web Promotion - Click the link on the left to visit our partner sites under search engine optimization/internet marketing category Web Resources - Click the link on the left to visit our partner sites under other web category Recreation - Click the link on the left to visit our partner sites under travel/hotel/cruise category Casino - Click the link on the left to visit our partner sites under online gambling/poker/blackjack/roulette category Health - Click the link on the left to visit our partner sites under online pharmacy/hospital/health category Shopping - Click the link on the left to visit our partner sites under online shopping/gift category Miscellaneous - Click the link on the left to visit our partner sites under all other categories In order to create "link pop," you should focus on creating as many inbound non-reciprocal links as possible. One of the best ways to do this is through link directories. Essentially, a link directory provides users with a collection of links organized by topic. There are thousands of directories to choose from. DMOZ and Yahoo! are the most heavily weighted. The submission process can be frustrating and time-consuming. The upside is, once your link is posted your "link pop" can shoot through the roof. Directories exist solely to provide users with valuable resources. They are edited and organized by humans, so appearing in a directory can be a measure of a site's worth. If your website is listed, it is viewed by users as a credible source.
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