In order to begin your campaign, you must first understand the difference between reciprocal and non-reciprocal links. A reciprocal link simply means that two websites are linking to each other. Both sites generate traffic for each other simultaneously. This follows the philosophy of, "You scratch my back, and I'll scratch yours." A non-reciprocal link refers to a website that links one-way. A good linking strategy is to create as many inbound non-reciprocal links as possible, with some strategically chosen reciprocal links as well. Business - Directory of business/finance/loan/mortgage related partner sites more 1 2 3 4 5 Computers - Directory of computer hardware/software/peripheral related partner sites more 1 2 3 4 5 Internet - Directory of webhosting/webdesign/internet marketing related partner sites more 1 2 3 4 5 Software - Directory of software related partner sites more 1 2 3 4 5 Web Design - Directory of web design/development related partner sites more 1 2 3 4 5 Web Hosting - Directory of web hosting related partner sites more 1 2 3 4 5 Web Promotion - Directory of search engine optimization/internet marketing related partner sites more 1 2 3 4 5 Web Resources - Directory of other web related partner sites more 1 2 3 4 5 Recreation - Directory of travel/hotel/cruise related partner sites more 1 2 3 4 5 Casino - Directory of online gambling/poker/blackjack/roulette related partner sites more 1 2 3 4 5 Health - Directory of online pharmacy/hospital/health related partner sites more 1 2 3 4 5 Shopping - Directory of online shopping/gift related partner sites more 1 2 3 4 5 Miscellaneous - Directory of all other partner sites more 1 2 3 4 5 The key is: choose your reciprocal links wisely. Connect only to websites that contain related information that readers will enjoy. Spend your time cultivating valuable information on your site, and then tell everyone you can! If you end up having more non-reciprocal links than reciprocal links, search engines will rate your site much higher than those that don't.

Ten Tips to Better Site Design Introduction to Site Design It has been said for ages that "first impressions last a lifetime", and as we enter the information age... Learn More Firewalls Explained Network security usually is thought of in terms of securing your network against threats that originate from the Internet... Learn More Partner Directory Resources 1 2 3 4 5 Business >> 1 2 3 4 5 6 7 8 9 10 11 12 Computers >> 1 2 3 4 5 6 7 8 9 Internet >> 1 2 3 4 5 6 7 8 9 10 Software >> 1 2 3 4 5 Web Design >> 1 2 3 4 5 Web Hosting >> 1 2 3 4 5 Web Promotion >> 1 2 3 4 5 Web Resources >> 1 2 3 4 5 Recreation >> 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Casino >> 1 2 3 4 5 6 Health >> 1 2 3 4 5 6 7 8 9 10 11 Shopping >> 1 2 3 4 5 6 7 8 9 10 11 Miscellaneous >> 1 2 3 4 5 6 7 8 9 10

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