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Internet
Due to the overwhelming amount of spam on the internet, many users are turning from traditional newsletter subscriptions to RSS feeds to get their information. RSS is Really Simple Syndication. Besides connecting you directly to your customers, feeds are advantageous for several reasons:They update automatically. Anytime you publish a new article or blog, your readers receive it with no effort on their part, or yours.
Unlike an email campaign, they don’t force you to contend with costly black lists and spam filters.
They’re a 100% opt-in marketing tool. Your documents are transmitted in a mark-up language that requires your subscribers to download a reader, like Bloglines or FeedDemon, to translate them.
Bill Flitter, founder of RSS analytics engine http://Pheedo.com, suggests, in the near future, feeds will become much simpler and more user-friendly. Says Flitter, “Once RSS becomes a little bit easier, I think we’ll see a huge surge in its use.” Firefox and Safari are already RSS-enabled, and Internet Explorer and Outlook will be soon.
Expect to see individualized RSS feeds gain popularity—customized feeds where a user can choose what kind of content comes through to them. Flitter projects, “I think we’ll see…individual subscriptions increase so you can send information that’s more relevant to that end user… like Tivo for the web.”
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