Tables are frequently used among web designers for creating an attractive and effective site. However, rarely do web designers create new tables for the different segments of their content. Instead, they simply divide the cells into which they will be placing their content – the lazy road. While this may work very well if there are very few images – or no images at all – on your website, if this is not the case, then you will only be convincing your visitors to leave before they’ve even touched what your site has to offer them. If your site has several images or is quite intense in its graphic usage, consider using separate tables for dividing your content. The reasons for this are many, but straightforward.

Whenever possible, consider your visitors with slower connections – such as dial up – and test the speed of your site before finalizing its web design. Remember that most visitors find it much easer and much more appealing to simply click away from a slow site and find a fast one than to wait forever for a sluggish load. The rule of thumb is to have your first information up within 10 seconds for even the slowest connections, and then build rapidly from there, providing additional information and content before the viewer can become bored or frustrated.

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